StatusMatcher was created by Nicholas Cowan in 2007 as a way to share travel tips amongst road warrior business consultants. Through experimentation they realized that status levels, and the valuable benefits they come with, could be transferred from one travel firm to another. The goals of the site were to share this ability to transfer status levels with other frequent travelers, and learn about others' experiences with this process.
The site has expanded from an initial focus on US-based airlines to a world-wide coverage of air, hotel, and rental car firms.
The content on this site is primarily provided by site visitors sharing their experiences requesting status matches.